Drive Organic Growth & Community For an Inclusive Tech-for-Good App

About Us:

Spectrom is a new UK-based Community Interest Company dedicated to tackling digital exclusion and social isolation. We are building a "born accessible," audio-first mobile and web application designed to facilitate dating, friendship, and peer support, initially focusing on the blind and visually impaired, and later the wider disability community.

The Project:

We are currently in our pre-launch phase and need to build a robust waiting list of early adopters. We have a landing page to capture email sign-ups, but as an early-stage C.I.C., we do not currently have a paid advertising budget. We are seeking a strategic, highly creative Digital Marketer to help us drive organic traffic and convert visitors into waiting list subscribers.

Key Responsibilities:

• Organic Strategy: Develop a short-term marketing plan focused entirely on organic, zero-budget growth channels.
• Community Seeding: Identify and engage with relevant online communities and forums where our target audience and their allies spend time.
• Conversion Optimization: Review our current landing page and offer actionable advice on how to improve the email sign-up conversion rate.

The Impact:

Your expertise will help us prove vital market demand to our investors. By helping us build this initial waiting list, you are laying the foundation for a platform that will fundamentally change how disabled individuals find romance and friendship online.