About Join the Chocolution
Non-profit or community initiative (CIC in development)
About Us
Join the Chocolution is a new and evolving community initiative, forming and developing to become a UK Community Interest Company (CIC).
Our mission is to elevate the voice of cocoa-growing communities and build a people-powered movement for change in chocolate. We use chocolate as a tool — a lens — to explore and highlight issues of injustice, inequality, and environmental harm.
Because chocolate is something so many people love deeply, it becomes a powerful entry point: If we can create meaningful change in chocolate, what else might be possible?
Our Core Commitments
🔗 Build a collaborative and inclusive community
📢 Amplify cocoa-growing community voices and leadership
🌱 Champion environmental and social justice in chocolate
✊ Stand against trafficking, slavery, and forced labour
🎨 Use creative, accessible formats to engage all ages and backgrounds
💡 Use chocolate to spark deeper conversations about systems, power, and connection
What We Do
Our work includes:
Festivals and Forums – e.g. Norwich Chocolate Festival & Forum, combining public engagement, discovery, and critical dialogue
Community Events – chocolate dinners, storytelling evenings, and relaxed social events like Choc n Chat and Choc n Chill
Public Education – talks, workshops, and activities exploring the cocoa supply chain, history, flavour, and justice
Sector Engagement – working with hospitality and small business owners to improve responsible sourcing and deepen understanding
Movement Building – launching a UK-wide Chocolution Membership for individuals and organisations ready to take part in change
We are currently inviting UK-based Non-Executive Directors, volunteers, and collaborators to join us as we grow this movement together.